Considering the color psychology of blue and red, he found that blue is consistently preferable throughout life. In the book Color Psychology and Color Therapy, Faber Birren investigates which colors are desirable for different age groups. Your target audience’s age influences their perception of marketing materials, especially considering that color taste and preference varies based on age. When researching users and their demographics, age is an element that should be examined carefully. When marketing your business, it is necessary to know who your target audience is, in order to tailor your marketing efforts accordingly. In the following sections, I will discuss color preferences depending on age, gender, and how they can be perceived differently in various cultures. Also, color preferences can depend on the age. Although color preferences are not universal, there are universal differences between genders’ preference in some colors over others.
Color preferencesĭepending on their age, gender, and the impulsivity of their actions, users have different reactions to colors and shades. If you’d like to learn more about color meanings, and the psychology of color in advertising, check out Canva’s interactive tool on the meaning and symbolism of colors. Check out the following color psychology figure below to see some of the impressions and themes traditionally associated with colors:
#Blue color ui design upgrade#
It would be too complex to examine everything, but there are a few tricks and related trends on how color affects users’ attitudes and behavior.Ī well-considered color palette can upgrade a design from good to great, while a mediocre or lousy color palette can lessen users’ overall experience and even intervene with their ability to use a site or app properly.Ĭolors can stimulate the emotions of many people. Source: Ĭonsidering that there is a vast amount of possible color mixtures that can be created, it might be difficult to determine which one will have the greatest influence on a website or app. This is why many doctors and scientists recommend against using our mobile devices before going to bed as the screen’s light keeps us awake and can even cause insomnia. An interesting example can be seen in our daily lives: blue and green light (e.g the nature and sky) encourage us to wake up in the morning. Research shows that light and color can affect our mood, sleep, heart rate, and even our well-being. Color Psychology and Color-Emotion Associations The concepts of color psychology can be applied in user experience design as well as marketing. In spite of the fact that color is usually viewed as only an aesthetic decision of the designers, it is a core element of the emotional and cognitive impact of a design on users.Ĭolor is also the easiest element to remember when it comes to encountering new things.
Studies covering color psychology and more specifically, psychological effects of color on human behavior show that it takes 90 seconds for a customer to form an opinion about a product and 90% of the time, this opinion is influenced by colors.
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